Friday, November 19, 2010

Forrester: Product Managers Take Note: Microsoft Is Using Serious Games To Product Test (And You Can Too)

Forrester TJ Keitt

In September, Forrester's TJ Keitt published a case study of Microsoft's Windows and Office Communicator (now Microsoft Lync) teams' use of "productivity games."

What are productivity games?

Put simply, they are a series of games produced by a small group of defect testers to encourage rank-and-file Microsoft employees to put software through its paces before it is released to the public.

As many technology product managers can attest, getting employees of your company to take time away from their tasks to run a program in development and report any problems can be a Sisyphean effort: Bug checking doesn't have the allure of being an exciting, sexy job -- but it happens to be necessary.

It will come as a surprise, but since 2006, Microsoft has used five games to look for errors in Windows Vista, Windows 7, and Office Communicator; a sixth game -- Communicate Hope -- is currently in the field to test Microsoft Lync. Why so many games, you ask? Well, they work.

Sunday, August 22, 2010

How Videogames Trained a Generation of Athletes

Wired Magazine


Just before he reached the end zone, with 17 seconds remaining, Stokley cut right at 90 degrees and ran across the field. Six seconds drained off the clock before, at last, he meandered across the goal line to score the winning touchdown. For certain football fans, the excitement of a last-minute comeback now commingled with the shock of the familiar: It’s hard to think of a better example of a professional athlete doing something so obviously inspired by the tactics of videogame football. When I caught up with Stokley by telephone a few weeks later, I asked him point-blank: “Is that something out of a videogame?” “It definitely is,” Stokley said. “I think everybody who’s played those games has done that” — run around the field for a while at the end of the game to shave a few precious seconds off the clock. Stokley said he had performed that maneuver in a videogame “probably hundreds of times” before doing it in a real NFL game. “I don’t know if subconsciously it made me do it or not,” he said.

See also: DOUBLE PLAY: ATHLETES’ USE OF SPORT VIDEO GAMES TO ENHANCE ATHLETIC PERFORMANCE

Sunday, August 15, 2010

When Playing Videogames At Work Makes Dollars And Sense

Forbes

In most workplaces playing videogames will get you fired. But at some companies it may actually get you promoted.

Saturday, August 7, 2010

Communicate Hope: Using Games and Play to Improve Productivity

http://www.managementexchange.com/story/communicate-hope-using-games-and-play-improve-productivity-42projects

As the demographics of the workplace shift and more employees actively play games outside of work, the opportunity to use games to improve productivity expands. Organizations can leverage the appeal of game play, game theory, and competition to attract discretionary effort and increase productivity. Productivity games do not require a multi-million dollar first person shooter high graphics development effort – but can be rudimentary, with limited investment – and still yield tremendous results – particularly when compared with Six Sigma, TQM, and other tradition business process improvement initiatives. Communicate Hope is a productivity game in use at Microsoft to help encourage pre-release usage and product feedback for Office Communicator.

Sunday, August 1, 2010

How 'Gamestorming' May Change the Way We Work

IT Business Edge

Gamestorming encourages a quicker and more democratic way of working than most of us are used to. Visualization, improvisation, good listening and language skills become more important than they have been in the past, which may be a challenge for many folks. One key is not forcing it. Says Gray:


It's an approach to work that's about engaging people in collaboratory activities. It's not a game if people are forced to play, so you need to have people and projects that stir people's curiosity and emotion.

Gamestorming won't work in every work environment. It's a good way to try out different scenarios and test the results. While the approach is great for fostering creative energy and innovation, it isn't useful for work that demands a predictable, consistent approach. Says Gray:

You don't want people playing too many games in the accounting department.

Unlike factories or other workplaces where folks are engaged in highly visible tasks, many knowledge workers have trouble envisioning how their work fits into a bigger strategic picture. Gamestorming offers a way to help overcome this lack of transparency and the cubicle layouts common in many offices, which aren't exactly conducive to collaborating with coworkers.

Sunday, July 25, 2010

How Playing Videogames Can Boost Your Career

Forbes.com

How Playing Videogames Can Boost Your Career

Game-play can teach you valuable leadership and strategy skills.


SAN FRANCISCO -- Elliot Noss, chief executive of domain name provider Tucows, has spent the past five years training to become a better leader. How? By playing "World of Warcraft" for six to seven hours a week.

"'You have these events [in "World of Warcraft"] that are very leadership-driven," Noss says. "For example, when you're in a raid that's poorly led, it's really easy to see how valuable are skills like managing the social dynamic, making sure there was the right level of preparation and making sure that there was a clear hierarchy in terms of who is performing what roles."

In "World of Warcraft," each action, even a small task like hunting an animal, has a purpose and fits into a broader framework. Similarly, Noss has set up frameworks at Tucows ( TCX - news - people ) that allow employees to understand how day-to-day tasks impact the company.

In Pictures: 10 Ways Videogames Can Boost Your Career

He does this, in part, by giving employees a broader narrative and context for their work. Noss does a regular lunchtime series called "Tucows Lore." Around 20 employees come to each session. Noss plays the company poet, telling tales of Tucows over the years--its heroes, villains, battles with large telecommunications companies or the early days of the domain registration market. "The feedback is fantastic. It helps people feel they are part of something bigger," Noss says.

Noss' efforts seem to be paying off. He says he has seen employee satisfaction rise and turnover decrease by a noticeable percentage.

To be sure, videogames have long been thought of as distractions to work and education, rather than aids. But there is a growing school of thought that says game-playing in moderation, and in your free time, can make you more successful in your career.

"We're finding that the younger people coming into the teams who have had experience playing online games are the highest-level performers because they are constantly motivated to seek out the next challenge and grab on to performance metrics," says John Hagel III, co-chairman of a tech-oriented strategy center for Deloitte. Hagel has been studying the effect that playing videogames has on the performance of young professionals in the workplace.

Hagel cites Stephen Gillett, a gamer who became chief information officer of Starbucks ( SBUX - news - people ) while still in his 20s. By playing "World of Warcraft" Gillet developed the ability to influence and persuade people through leadership rather than trying to order them around.

Sunday, May 23, 2010

Serious Games Festival 2010

http://www.seriousgamesfestival.com/Serious_Games_Festival/Welcome.html

The Serious Games Initiative, with support from the Federation of American Scientists and other partners presents an event showcasing leading serious game projects and research to assist developers, sponsors, and partners operating in the serious games field.


This event kicks off Games Beyond Entertainment Week 2010 which offers a slew of events dedicated to exploring the edgier possibilities for videogames in today's global economy.