Saturday, August 7, 2010

Communicate Hope: Using Games and Play to Improve Productivity

As the demographics of the workplace shift and more employees actively play games outside of work, the opportunity to use games to improve productivity expands. Organizations can leverage the appeal of game play, game theory, and competition to attract discretionary effort and increase productivity. Productivity games do not require a multi-million dollar first person shooter high graphics development effort – but can be rudimentary, with limited investment – and still yield tremendous results – particularly when compared with Six Sigma, TQM, and other tradition business process improvement initiatives. Communicate Hope is a productivity game in use at Microsoft to help encourage pre-release usage and product feedback for Office Communicator.