Pretty soon, every soda can and cereal box could have a built-in CPU, screen, and camera, along with Wi-Fi connectivity. And at that point, the gaming of life takes off. "You'll get up in the morning to brush your teeth and the toothbrush can sense that you're brushing," Schell said. "So, 'Hey, good job for you! Ten points' " from the toothpaste maker. You sit down to breakfast and get 10 points from Kellogg's for eating your Corn Flakes, then grab the bus because you get enviro-points from the government, which can be used as a tax deduction. Get to work on time, your employer gives you points. Drink Dr Pepper at lunch, points from the soda maker. Walk to a meeting instead of grabbing the shuttle, points from your health-insurance provider. Who knows how far this might run? Schell said. He offered psychedelic scenarios, like the one in which you recall a dream from the previous night where your mother was dancing with a giant Pepsi can: "You remember the REM-tertainment system, which is this thing you put in your ear that can sense when you enter REM sleep, and then [it] starts putting little advertisements out there to try and influence your dreams." If the ads take hold, you win big points for discounts at your local grocery store. "Then there's your office mate," Schell continued, "and he's like, 'Check out this new digital tattoo' " that he got from Tatoogle AdSense, and when you show him yours, you realize you're both wearing Pop-Tart ads. You get paid for the ads, plus 30 additional points just for noticing.